This June, join the Morel Team at Flower Trials® Holland 2025 to discover our latest breakthroughs in ornamental breeding and to meet the experts driving innovation in the field.
📅 Dates: 10–13 June 2025
📍 Location: Royal Van Zanten, Rijshornstraat 205, 1435 HH Rijsenhout, The Netherlands
Our Breeding Innovations
1. The New Macaron® Series
Our brand-new Macaron® series shines with eight unique colors plus two curated blends, each carefully selected and tested for both northern and southern European climates. These compact plants are distinguished by:
• Profusion of small, glossy leaves for a lush, carpet-like effect
• Precisely synchronized flowering, ensuring uniform display and simplified harvest planning
• Ideal pot habit for high-density cultivation and consistent tray presentation
Whether you’re servicing garden centers in Scandinavia or nurseries in the Mediterranean, the Macaron® series delivers reliable performance and striking curb appeal.
2. INDIAKA® Red
Building on our leadership in cyclamen breeding, we’re thrilled to showcase INDIAKA® Red, the first bicolor red cyclamen available anywhere. With vivid red petals over a crisp white base, plus proven OUTstanding Cyclamen® performance, INDIAKA® Red brings a bold new dimension to your cyclamen lineup.
3. Metis® North & South Mixes
To help growers optimize their production across diverse climates, our Metis® solutions include:
• Metis® North Mix: Tailored for cooler, temperate regions with a focus on frost tolerance
• Metis® South Mix: Bred for warmer, Mediterranean-style conditions
Each mix offers an intuitive, grower-friendly approach to match variety selection with local environmental demands, reducing trial-and-error and increasing production efficiency.
4. Botanical Cyclamen & Hellebores
Our flagship range of botanical cyclamen continues to set the standard for resilience and frost tolerance. Paired with our carefully selected hellebore varieties, these lines underscore Morel’s commitment to sustainable horticulture and environmental stewardship. Both groups excel in low-input systems and hardier outdoor displays.
Unveiling Our New Brand Identity
At this year’s FlowerTrials® Holland, Morel is proud to present our refreshed brand identity. Reflecting decades of breeding excellence and our forward-looking vision, the new logo, color palette, and visual language underscore our dedication to innovation, sustainability, and grower success.
Plan Your Visit
Don’t miss this chance to elevate your crop performance and retail offerings. Whether you’re a grower, retailer, or distributor, the Morel Team is ready to share insights tailored to your operation. We look forward to welcoming you in Rijsenhout and exploring how our innovations can help your business flourish.
See you at Flower Trials Holland 2025!
