Who we are
We are plant breeders, innovators, and partners. Our identity is rooted in genetic excellence, forward-thinking solutions, and a commitment to supporting our customers from seed to success. Learn more about who we are and what we stand for.
For over 100 years, we have been pioneers and artisans in the art of breeding Cyclamen persicum. Since our founding in France by Pierre Morel in 1919, passion and quality have been at the heart of everything we do. What started as a family business dedicated to cyclamen has flourished into a leading floriculture breeder, with over 350 F1 hybrid cyclamen varieties ranging from mini to large-flowered plants and seeds exported to 40 countries and distributed to more than 70 countries.
Since 2022, when Morel was acquired by the french family business investment fund called EVOLEM, we have embarked on a strategy of external growth by acquiring new species like Helleborus and botanical cyclamens. This allows us to strengthen our approach as a passionate and responsible creator of varieties while taking a practical approach to innovation developing plants that are more tolerant to extreme climatic conditions and more economical in their production cycle.
Committed to research, breeding, development, production, sales, and marketing, we supply seed distributors and young plant growers while actively collaborating with all industry players.
300
varieties
varieties
For every customer, in every climate.
100%
made in France
made in France
Breeding, seed production & processing.
6
hectares
hectares
of facilities.
90%
international sales
international sales
accross +70 countries.
15
new varieties
new varieties
launch annually.
12
years of research
years of research
to bring a new hybrid to market.
We continue to dream big - exploring new ways to inspire the market - while staying true to our roots. Our commitment to seed quality, environmental responsibility, continuous innovation, teamwork, and a passion for excellence drives everything we do.
2025
MOREL Cyclamen is now becoming MOREL Flowers, a natural step forward following our external growth strategy launched five years ago, notably marked by the acquisition of KWEKERIJ KOEN.
With new species of cyclamens and hellebores enriching our portfolio, we’re introducing a fresh visual identity inspired by nature.
This transformation reflects our ambition to clarify our offer, evolve with purpose, and strengthen the close partnerships we’ve built over time.
2024
Launch of PETIT MOULIN®, the first double-flowered cyclamen in Europe, blooming for over 100 days.
2023
Acquisition of KWEKERIJ KOEN, a Dutch breeder and producer specializing in botanical cyclamen and helleborus.
2022
Morel initiates its external growth strategy with the acquisition of SAS Ottenwaelder Frères and Azur Plantes, leading flower producers in Fréjus, France.
2021
Introduction of ABSOLU®, the first scented Victoria F1 Cyclamen.
2020
Morel joins the EVOLEM Group, becoming the first company in its horticultural division.
Eric Beaude is appointed CEO.
2019
MOREL expands with the construction of new greenhouses!
These new facilities will serve a dual purpose: welcoming visitors during commercial trials and expanding production space dedicated to experimental research lines.
Morel celebrates 30 years of F1 hybrid breeding and 100 years of cyclamen innovation.
2018
Launch of INDIAKA®, the original two-toned cyclamen.
MOREL awarded the MPS label.
This certification recognizes our commitment to sustainable and environmentally friendly horticultural practices.
2013-2003
Introduction of the first fancy variety: HALIOS® Victoria.
Launch of the first FANTASIA® Purple in the HALIOS® range.
Introduction of TIANIS®, a midi-flowered cyclamen range in white, red, and FANTASIA®.
Launch of HALIOS® CURLY®, the first generation of fringed cyclamen.
Introduction of SMARTIZ®, a new compact Mini range.
1989
Morel markets its first F1 hybrid cyclamen.
1970
The Morel nursery is taken over by Charles Morel’s sons and relocates to Fréjus.
Guy Morel introduces modern breeding techniques, including F1 hybridation.
1945
Charles Morel, son of Pierre, continues cyclamen breeding, establishing the family business in Golfe-Juan, Alpes-Maritimes.
Launch of Diploid and Tetraploid Varieties.
Ch. Morel cyclamens enjoy international recognition for their exceptional quality and innovation.
1919
Pierre Morel begins growing and breeding Cyclamen persicum.
Premium quality
French roots
Seeds trusted
Driven by
Dedicated