It's in the Gene
Innovation has always been at the heart of our identity. We are constantly pushing the boundaries, seeking new advancements and improving our varieties to meet the highest standards.
Developing a new variety is a long and meticulous journey. From the first seedling selection to its final introduction, the process can take 8 to 12 years or more. Every step trialing, testing, marketing, and building a reliable supply chain is essential to ensure that each plant meets the credibility and standards of our brand.
New varieties
Exceptional success from grower to consumer.
Every plant has a story. We use diverse and strategic approaches to bring new genetics to market, ensuring that each variety offers outstanding advantages for both growers and consumers. Screening our material in the South of France allows us to release varieties especially tolerant to heat and with a very good colour retention.
We focus on :
With our own dedicated breeding program, we take pride in leading the way with renowned F1 hybrid Cyclamen persicum varieties, recognized for their exceptional quality and innovation.
INDIAKA®, the original two-toned cyclamen.
INDIAKA®
With our own dedicated breeding program, we take pride in leading the way with renowned F1 hybrid Cyclamen persicum varieties, recognized for their exceptional quality and innovation.
ABSOLU®, the first scented Victoria F1.
ABSOLU®
With our own dedicated breeding program, we take pride in leading the way with renowned F1 hybrid Cyclamen persicum varieties, recognized for their exceptional quality and innovation.
PETIT MOULIN®, a double-flowered cyclamen with an exceptional blooming period of over 100 days.
PETIT MOULIN®
Breeding is a team effort, a meticulous journey that begins at our Fréjus headquarters with our dedicated breeding team. From there, our trusted partners take part in extensive trialing to ensure each variety meets our high standards before introduction.
At Morel, we believe that rigorous, long-term testing is essential. By conducting years of trials, we ensure that every new variety introduced into our collections brings exceptional value to growers, retailers, landscapers, and home gardeners alike.
The selection of a new variety is a unique blend of art and science, requiring patience and dedication.
Breeding & hybridation
Each year, we create a vast number of unique parental combinations in a carefully controlled environment, ensuring that no external factors influence the process. Our breeding team meticulously evaluates thousands of seedlings, selecting only the most exceptional varieties to move forward in our program.
Population evaluation
From the most promising germinated seedlings, a pre-selection can be carried out at the young plant stage. They grow in a production environment, allowing us to assess disease resistance, adaptability, and consistency of their unique genetic traits to ensure only the best varieties move forward.
Selection & propagation trials
A select few individuals advance to the next stage, where they are grown and monitored extensively before a potential introduction. This process can take years.
The outstanding one
After years of rigorous trials, the final selection is made. The chosen variety stands out not only for its exceptional beauty but also for its strength and resilience, surpassing all others in performance.
The trials
Once promising selections are identified, they undergo extensive testing under various climatic conditions all over the world to guarantee they meet our high standards and perform reliably before becoming part of our official collection.
✔ High production value
✔ Uniformity
✔ Disease resistance
✔ Outdoor trial
✔ Cold & heat tolerance
The launch
If the possible introduction checks all the trial boxes and offers something new and better to the market, it is officially selected for introduction. It is then given a name, and a dedicated marketing plan is launched to introduce this exceptional variety to the world!
Premium quality
French roots
Seeds trusted
Driven by
Dedicated