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Invitation to FlowerTrials® 2026
Events

Invitation to FlowerTrials® 2026

Discover what’s next for your assortment! From 9 to 12 June 2026, Morel Flowers will be present at FlowerTrials® in the Netherlands and this year, in a new location, hosted at Selecta. One visit ca...

EventsMorel Flowers at CAST 2026

Morel Flowers at CAST 2026

At Ball Horticultural Company in Santa Paula, California, we showcased a complete and structured cyclamen portfolio designed to address key North American market expectations. Plants produced by o...

BrandingYour new label ordering experience starts here

Your new label ordering experience starts here

At Morel Flowers, we continuously invest in tools that make your daily operations easier, while strengthening your in-store visibility. Today, we are introducing a major step forward: a new online ...

NoveltyELIXIA®: Opening a new chapter in Cyclamen breeding

ELIXIA®: Opening a new chapter in Cyclamen breeding

When ELIXIA® was unveiled for the first time at IPM Essen, it marked far more than the launch of a new cyclamen. It was the public emergence of a vision that began more than twenty years ago, one r...

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ExpertiseOUTstanding Cyclamen®: Proven excellence for outdoor performance

OUTstanding Cyclamen®: Proven excellence for outdoor performance

For professionals seeking reliable, high-performing cyclamen for outdoor use, the OUTstanding Cyclamen® label stands as a clear benchmark of quality. This exclusive designation identifies varieties...

NoveltyBotanical Cyclamens: Morel Flowers unveils the wider offering on the market

Botanical Cyclamens: Morel Flowers unveils the wider offering on the market

During our November open days in the South of France, we presented for the very first time the full scope of its botanical cyclamen program. A key moment for visitors and professionals, arriving at...