The new 2026–27 Catalog is here
For over a century, we've been breeding for a better world. Our brand-new 2026–27 Catalog reflects that journey: continuity in change, with a fully restructured offer that's clearer than ever....
FlowerTrials® 2026: Thank you for joining us in the Netherlands
From 9 to 12 June 2026, Morel Flowers was delighted to welcome visitors to our FlowerTrials® showcase in the Netherlands. This year marked a special edition as we exhibited in a new location, hoste...
Invitation to FlowerTrials® 2026
Discover what’s next for your assortment! From 9 to 12 June 2026, Morel Flowers will be present at FlowerTrials® in the Netherlands and this year, in a new location, hosted at Selecta. One visit ca...
At Ball Horticultural Company in Santa Paula, California, we showcased a complete and structured cyclamen portfolio designed to address key North American market expectations. Plants produced by o...
Your new label ordering experience starts here
At Morel Flowers, we continuously invest in tools that make your daily operations easier, while strengthening your in-store visibility. Today, we are introducing a major step forward: a new online ...
ELIXIA®: Opening a new chapter in Cyclamen breeding
When ELIXIA® was unveiled for the first time at IPM Essen, it marked far more than the launch of a new cyclamen. It was the public emergence of a vision that began more than twenty years ago, one r...
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