For once, I'm taking the floor to share with you this important new milestone in the history of MOREL Cyclamen, which is transforming today to become MOREL Flowers.
Since the launch of our external growth strategy five years ago, marked in particular by the acquisition of KWEKERIJ KOEN at the end of 2023, our portfolio has been enriched with new species of Cyclamen and a new genus of hellebores and its numerous species.
This natural diversification of our offering now leads us to evolve our image to better reflect all its richness.
Our new visual identity fully embodies this dynamic: a redesigned logo, modern typography, and a color palette inspired by the living world.
True to Morel's DNA, this transformation reflects our desire to reinvent ourselves, to develop our offering in a clear and readable manner, and, above all, to strengthen our partnership with you and our presence at your side to support your success.
Eric Beaude - CEO
