A Legacy of Passion, Innovation & Excellence
At Morel, growth is at the core of who we are and we invite you to grow with us.
For over a century, you have trusted us to deliver the highest-quality plants and unrivaled customer service. We stand behind every variety we breed, ensuring excellence at every step. But we are more than just a reliable partner. Now more than ever, we are committed to shaping the future of the floriculture industry supporting our partners' success and making the world a more beautiful and inspiring place to live.
What makes us unique ?
Innovation has always been at the heart of our identity. With our own dedicated breeding program, we take pride in leading the way with renowned Cyclamen persicum hybrids F1 such as INDIAKA®, the original two-toned cyclamen, ABSOLU®, the first scented Victoria F1, and PETIT MOULIN®, a double-flowered cyclamen with an exceptional blooming period of over 100 days.
Learn more
We take pride in delivering top-quality products and services to our customers and we believe in sustainable partnerships that foster mutual growth. We collaborate intensively with our customers, growers and partners to improve our varieties. Together, we stand for craftsmanship and innovation in the areas of product quality and decorative value.
Growing support
We lead the way in creating new assortments that customers love and growers trust meeting the market’s ever-evolving demand for high-quality, and resilient varieties. Our commitment goes beyond breeding. We continuously invest in strong brands and engaging marketing narratives to enhance the value of our varieties. From market-leading genetics to innovative campaigns, we leverage our expertise, creativity, and resources to drive success at every stage of the supply chain.
Brand supportPremium quality
French roots
Seeds trusted
Driven by
Dedicated