Thank you to all our partners who joined us in Fréjus for the 2025 Morel Flowers Open Days. This edition was marked by inspiring encounters, exciting varietal insights, and the launch of new concepts designed to support our partners from production to retail.
Inside the greenhouse : trials with purpose
Every year, our varietal trials shape the future of our cyclamen genetics, and 2025 was no exception. These trials go far beyond a simple display: they are a true research and evaluation platform where our teams observe, compare, and select tomorrow’s top varieties under real growing conditions.
🌱 Our objectives include:
• Evaluating plant behavior across diverse environments and production systems
• Measuring key agronomic and aesthetic traits such as vigor, earliness, uniformity, and flowering quality
• Identifying reliable, high-value varieties for growers and end consumers
• Gathering feedback from our technical teams and partners around the world
Through this year-round work, we ensure that each new introduction meets the highest standards of performance, consistency, and beauty, from greenhouse to garden.
Spotlight on our 2025 Introductions and Pre-Introductions
This year’s trials also highlighted a rich selection of new varieties and promising pre-introductions, reflecting our commitment to innovation and excellence.
MACARON® : Our new mini series, compact, colorful, and irresistibly charming, quickly became a visitor favorite.
INDIAKA® Red : The first red in the INDIAKA® line, offering vivid bicolor appeal, excellent uniformity, synchronized flowering, strong outdoor performance, and an extended sales window.
METIS® CLOCHETTE® Salmon : A delicate pre-introduction with elegant nodding flowers and soft salmon tones, ideal for early-season premium mixes.
ROSY GLOW® : Inspired by Sakura shades, this soft pastel pink novelty impressed visitors for both beauty and technical reliability.
Our iconic lines continue to shine: Petit Moulin®, the most floriferous cyclamen on the market, and Absolu®, the first scented F1 cyclamen with its signature VICTORIA crown.
A global gathering : welcoming Influencers from around the world
This year, we had the pleasure of welcoming several influential voices from the horticulture community, each bringing a unique perspective and strong passion for plants.
Among our guests:
• @lamainvertedemarion (France) visiting our varietal trials in Fréjus for the very first time
• @engeiouji Mikami’s Garden (Japan) discovering our collections and meeting our breeder for an in-depth look at innovation
• @teresachambel (Portugal) editor-in-chief of Revista Jardins, returning with her signature enthusiasm and design sensibility
• Kopflastig’s Garten (Germany) finally exploring our cyclamen world in person
• Peter Van Delft – Thursd diving into the emotion, expertise, and creativity behind our breeding
Their visits helped shine an international spotlight on our collections and generated valuable exchanges about trends, markets, and consumer expectations.
Blooming in Store — Bringing ideas and sales to life
One of this year’s highlights was the strong interest in our brand-new Blooming in Store concept: a ready-to-use, practical approach to merchandising and seasonal storytelling.
Designed to inspire and to simplify in-store execution, this space showcased turnkey retail solutions, including:
💗 Pink October : Falbala® in decorative pots with a meaningful touch
🎄 Merry Christmas : Red Fantasia® in festive printed culture pots
💥 Pallet Highlights : high-impact displays featuring Indiaka® and Fantasia® varieties
❤️ Valentine’s Day : Bisous® in a red ceramic pot
🌼 Modular POS furniture : Absolu® and Petit Moulin®, in a light and easy to adapt furniture
This year also marked the launch of our fully redesigned labels: clearer, more expressive, more aligned with our renewed brand identity, and enriched with playful taglines that connect emotionally with shoppers.
Blooming in Store embodies our ambition: helping you inspire, create, and sell with concepts that truly blossom in stores and in hearts.
See you next year — Join us at IPM Essen 2026
To those who attended, thank you once again for your trust and partnership.
For those who couldn’t make it, you can still experience the event through our video recap available on our social media accounts, and our teams remain available for any follow-up or project discussions.
📅 Our next stop: IPM Essen, Germany — January 27 to 30, 2026.
We look forward to seeing you there for another inspiring moment together. 🌱👋
