During our November open days in the South of France, we presented for the very first time the full scope of its botanical cyclamen program. A key moment for visitors and professionals, arriving at a time when demand for hardy, long-lasting, and decorative perennials is steadily rising.
“Botanical cyclamens perfectly meet today’s expectations: naturalness, durability, and multi-season decorative value. For us, it was essential to showcase our entire breeding work in an immersive, accessible format.”
— Héloïse Morel, Communication & Research Manager
Morel’s Botanical Range: Three Decisive Advantages
1 — The only truly complete Botanical offering: Two species, 9 months of flowers
Morel is today the only breeder to offer a botanical cyclamen range built around two complementary species:
- LIFY® — Cyclamen hederifolium: flowers August → November
- KOUMY® — Cyclamen coum: flowers November → April
Together, they deliver 9 months of uninterrupted colour in the garden — a unique advantage for growers, landscapers and consumers alike.
“Combining LIFY® and KOUMY® means offering a garden that stays alive almost all year long. It’s simple, natural, and incredibly effective!”
— Héloïse Morel
2 — Unmatched varietal diversity
- With 16 LIFY® varieties and 7 KOUMY® varieties, Morel now provides the richest botanical cyclamen palette available on the European market.
LIFY® – Cyclamen hederifolium
- A broad diversity of foliage types: marbled, platinum, deep green, classic patterns…
- Flower colours ranging from pure white to deep violet, with many pink shades.
KOUMY® – Cyclamen coum
- Typical round foliage, yet highly variable depending on the variety.
- Flowers from white to soft pink, bright pink and carmine.
This diversity allows professionals to create:
- more colourful flowerbeds
- more attractive plant combinations
- harmonious decorative palettes throughout the year
- And once the flowering fades, the foliage, highly ornamental, takes the spotlight.
“We wanted to give professionals a true aesthetic toolbox: graphic foliage, subtle colours, and exceptional adaptability.”
— Héloïse Morel
3 — A ready-to-use marketing concept: unique on the market
To support sell-out and consumer understanding, Morel also introduced a complete merchandising solution designed specifically for garden centres:
- pre-assembled roll display
- 6-plant carry pack
- dedicated labels
- consumer information flyers
The concept is straightforward:3 or 6 plants (LIFY® + KOUMY®) = 9 months of flowers + a long-lasting, natural garden installation.
The goal is to:
- simplify in-store presentation
- offer a convenient, ready-to-take product
- educate consumers about botanical cyclamen growth and behaviour
“Our marketing concept makes the purchase much more intuitive: at a glance, consumers understand they are buying months of flowers, not just a single plant.”
— Héloïse Morel
Prestigious sites already convinced
Several emblematic French sites have already adopted Morel’s botanical cyclamens in their plantings:
- The French Senate Gardens (Paris)
- The City of Menton (French Riviera)
- The City of Hyères (French Riviera)
A recognition that emphasizes both the ornamental value and the resilience of Morel’s selections.
With the most complete botanical offering on the market, unparalleled varietal diversity, and a ready-to-use merchandising concept, Morel delivers to growers and landscape professionals a unique, high-value tool for designing natural, low-maintenance plantings that flower almost year-round.
Our sales teams remain available to support you in deploying this innovative new range.
