From 9 to 12 June 2026, Morel Flowers was delighted to welcome visitors to our FlowerTrials® showcase in the Netherlands. This year marked a special edition as we exhibited in a new location, hosted by Selecta in De Lier.
Over four inspiring days, we had the pleasure of meeting growers, distributors, retailers, landscapers, and industry partners from around the world. Thank you to everyone who visited our stand, shared ideas, asked questions, and explored the future of our breeding programmes with us.
Discover Our New 2026–2027 Catalogue
FlowerTrials® was also the perfect opportunity to unveil our new 2026–2027 catalogue, presenting the latest developments from our breeding programmes, new introductions, and future innovations.
Whether you are looking for high-performing Cyclamen persicum varieties, innovative retail concepts, or resilient solutions for landscaping and outdoor markets, our new catalogue provides a complete overview of the Morel assortment.
Discover the 2026–2027 catalogue by clicking here.
A Stand Designed Around Two Complementary Worlds
This year, our stand was designed to illustrate both our heritage and our vision for the future, through two distinct yet complementary areas.
Landscape & Perennial Solutions
The first area highlighted our expanding offer dedicated to landscaping, outdoor production, and perennial gardening solutions.
Visitors discovered:
- Our botanical cyclamen LIFY® & KOUMY®, the widest botanical cyclamen assortment on the market.
- Our new Helleborus Collection, from winter to spring.
- Our Tulbaghia Collection, "Bring flavour into the landscape"
Particular attention was given to ELIXIA®, our groundbreaking interspecific cyclamen offering intense fragrance, continuous flowering, evergreen foliage, perennial performance, and excellent adaptability for shade and outdoor environments.
The Cyclamen Persicum Collection
The second area celebrated what Morel is known for worldwide: excellence in Cyclamen persicum F1 breeding.
Alongside our iconic series and market-leading genetics, visitors were able to discover a selection of novelties, pre-introductions, and future innovations that will shape the coming seasons.
This collection showcased both the strength of today's assortment and the long-term vision of the Morel breeding programme.
Featured Novelties for 2026–2027
METIS® CLOCHETTE Salmon
One of the most talked-about introductions on the stand, METIS® CLOCHETTE Salmon immediately attracted attention with its unique bell-shaped flowers.
Displayed alongside its playful signature message, “Ring for service (I don’t move)”, this novelty perfectly illustrates how distinctive genetics can create added value and strong differentiation at retail level.
ROSY GLOW®
Visitors were invited to “See life in Rosy” through a dedicated display featuring the iconic pink glasses. ROSY GLOW® was showcased as a pre-introduction, offering visitors an exclusive preview of this upcoming innovation.
INDIAKA® Mini Compact
A major strategic development for the INDIAKA® range, this new compact format combines the iconic INDIAKA® pattern with a more compact habit.
Ideal for smaller pots and modern retail programmes, INDIAKA® Mini opens new opportunities while extending the success of one of our most distinctive brands.
Looking Ahead
FlowerTrials® remains a unique opportunity to exchange ideas, discover innovations, and build relationships across the horticultural industry.
We would like to sincerely thank all visitors, partners, customers, and colleagues who contributed to the success of this edition.
We look forward to continuing these discussions in the months ahead and to welcoming you again at FlowerTrials® 2027.
See you next year!
