Discover what’s next for your assortment!
From 9 to 12 June 2026, Morel Flowers will be present at FlowerTrials® in the Netherlands and this year, in a new location, hosted at Selecta.
One visit can redefine your assortment for the coming seasons. Explore novelties, proven genetics, and inspiring consumer concepts designed to bring fresh energy to your offer.
Event details
- When: 9–12 June 2026
- Where: Kwekerij Bloem en Tuin, Oudecampsweg 4, 2678 KN De Lier, The Netherlands
Is your next bestseller waiting at FlowerTrials?
FlowerTrials is more than a visit, it’s a strategic moment to evaluate trends, identify high-potential varieties, and build a compelling, future-proof assortment.
Here are 5 reasons to visit Morel Flowers this year:
1. The most complete botanical cyclamen offer
Explore the widest botanical cyclamen assortment on the market, including Cyclamen hederifolium LIFY® and Cyclamen coum KOUMY®.
- Hardy and cold-resistant
- Easy naturalization with minimal care
- Long flowering season: late summer to early spring
- Seed-propagated varieties
A unique solution for sustainable landscaping and low-input gardening.
2. ELIXIA®: A breakthrough in cyclamen breeding
Introducing ELIXIA®, the first interspecific cyclamen
(Cyclamen persicum × Cyclamen purpurascens, bred from seed).
- Naturally intense and long-lasting fragrance
- Continuous flowering throughout the year, with peaks in spring and autumn
- Perennial, frost-hardy down to –10°C
- Excellent performance in shade and partial shade
- Supports biodiversity and pollinators
This innovation represents years of R&D and opens new opportunities for both growers and retailers.
3. A renewed Helleborus collection
Discover our expanded Helleborus range, combining performance and diversity: SNØYA® (Helleborus niger), GR Ø ØVE® (Helleborus orientalis), Botanical species: argutifolius, x sternii, foetidus, lividus.
- Guaranteed flowering in the first year
- Seed-propagated genetics
- Strong outdoor performance
A key segment for winter and early spring sales.
4. New: Tulbaghia violacea collection
A new addition to the Morel portfolio, designed for climate-resilient landscapes:
- Excellent drought tolerance
- Ideal for full sun conditions
- Continuous flowering in warm climates
Perfect for Mediterranean and low-water gardening projects.
5. Cyclamen innovation continues
Our core expertise, Cyclamen persicum F1, keeps evolving with high standards.
-
ABSOLU® Sublima: The DNA of ABSOLU® de Morel, now in Maxi flowers.
- INDIAKA® Mini: The iconic two-tone character in a compact format.
- METIS® CLOCHETTE® Salmon: A distinctive novelty, recognizable by its elegant bell-shaped flowers.
Let’s meet at FlowerTrials®
Experience our varieties in real conditions, discuss your assortment strategy, and explore new commercial opportunities.
Registrations are now open:
https://www.flowertrials.com/en/registration
