At Ball Horticultural Company in Santa Paula, California, we showcased a complete and structured cyclamen portfolio designed to address key North American market expectations. Plants produced by our long-term partner Kawahara (California) delivered outstanding quality and consistency.
From the start, two varieties generated immediate interest:
- Absolu® de Morel, confirming its position as a benchmark scented cyclamen
- Absolu® Sublima, combining maxi flowers with intensified fragrance
Both clearly position fragrance as a high-potential value driver for the market.
Portfolio expansion aligned with market needs
Our presentation of the INDIAKA® range validated the relevance of a structured, scalable offer. By extending the concept across mini, midi, and maxi formats, we provide:
- Strong visual differentiation (bicolor genetics)
- Flexibility across production systems
- Consistent performance for patio and garden use
This positioning directly supports growers’ profitability and simplifies assortment building for retailers.
Landscape: a strategic growth lever
The Landscape corner was a key highlight of our presence. We demonstrated the potential of cyclamen beyond traditional pot usage, through:
- Mass plantings
- High flower density
- Strong plant architecture
Key varieties included:
- PETIT MOULIN®, with long-lasting flowering and strong ground coverage
- Hardy cyclamen KOUMY® and LIFY®, combining heat tolerance and vigorous development
Market feedback confirms a growing interest in landscape applications,opening new opportunities in North America for both growers and retailers.
Product drivers for next season
Across all visitor segments (Ball sales teams, key accounts, international clients, and major retailers) discussions focused on identifying high-performing commercial drivers.
One variety clearly stood out: TUXEDO :a mini cyclamen combining modern contrast with high uniformity.
Key advantages:
- Easy large-scale production
- Operational efficiency for growers
- Strong in-store differentiation for retailers
This type of profile, efficient to produce, impactful at retail is expected to lead next season’s assortment strategies.
Emerging trend: differentiation through form
A consistent trend emerged during the week: “Ruffles”.
With Clochette®, we observed strong engagement driven by:
- Unique bell-shaped flowers
- Distinctive ruffled petals
Flower shape innovation is becoming a key differentiation axis, alongside color and size.
CAST 2026 reinforces our role as a strategic partner for growers and retailers, supporting both sell-in and sell-out performance. We thank the teams at Ball Horticultural Company for their outstanding organization and partnership. Looking forward to seeing you again next year !
